Which of the following is the best example of positioning in relation to a competitor?
A) Pepsi test markets low-fat milkshakes.
B) Coca-Cola conducts taste tests between its Minute Maid orange juice and Pepsi's Tropicana, with Minute Maid winning.
C) Celestial Seasonings, a company known for its herbal teas, introduces a caffeinated line called Fast Lane.
D) Pepsi sells Masagran, its canned ready-to-drink coffee, at Starbucks locations.
E) Coca-Cola introduces a canned ready-to-drink coffee, called Georgia, in Japan.

Question

Quizplus · Accepted Answer

Positioning in relation to a competitor involves directly comparing a product to a competitor's offering to highlight its superiority or differences. In choice B, Coca-Cola conducts taste tests between its Minute Maid orange juice and Pepsi's Tropicana, directly comparing its product to a competitor's and showcasing its superiority, which is a clear example of positioning against a competitor.

Which of the Following Is the Best Example of Positioning