A product's positioning:
A) is the image projected by the product, exclusive of its price.
B) is the image the product projects in relation to competitive products as well as to other products marketed by the same company.
C) is the product's physical characteristics.
D) is how the product is perceived by its competitors.
E) prevents the product's producer from engaging in market segmentation.

Question

Quizplus · Accepted Answer

Product positioning refers to how a product is perceived in the market in relation to its competitors and other products from the same company. It encompasses the product's image, benefits, and attributes as perceived by the target market, not just its physical characteristics or how competitors view it.

A Product's Positioning