When a marketing cost analysis by territories shows a given territory is not profitable, which of the following actions should be taken as a last resort?
A) Use direct marketing instead of personal selling in that territory.
B) Adjust territorial boundaries.
C) Use middlemen instead of a direct channel of distribution.
D) Adjust the promotional program for that territory.
E) Abandon the territory entirely.

Question

Quizplus · Accepted Answer

Abandoning a territory entirely should be considered as a last resort after all other strategies to improve profitability, such as adjusting promotional programs, changing distribution methods, or redefining territorial boundaries, have been attempted and failed.

When a Marketing Cost Analysis by Territories Shows a Given