In a full-cost approach to marketing cost analysis,:
A) only direct expenses are allocated to each marketing unit being analyzed.
B) indirect costs are easier to allocate.
C) all direct and indirect expenses are allocated to each marketing unit being analyzed.
D) the overhead expenses are ignored.
E) all costs are assumed to be variable.

Question

Quizplus · Accepted Answer

In a full-cost approach to marketing cost analysis, both direct and indirect expenses are allocated to each marketing unit being analyzed. This approach aims to provide a comprehensive view of the total cost associated with a marketing unit by including all costs, not just the direct ones.

In a Full-Cost Approach to Marketing Cost Analysis