A company that uses product specialization as a way to organize a sales force will benefit from:
A) easier sales forecasting.
B) more direct distribution channels.
C) less expensive cooperative advertising campaigns.
D) the ability to give more specialized attention to each product line.
E) core cost-plus pricing strategy.

Question

Quizplus · Accepted Answer

Product specialization allows a sales force to focus on specific products, thereby gaining deeper knowledge and expertise in those products. This specialization enables them to provide more detailed and specialized attention to each product line, improving sales effectiveness and customer satisfaction.

A Company That Uses Product Specialization as a Way to Organize