____ is used in the study of consumer behavior and refers to the values, ideas, artifacts and other symbols that help individuals communicate, interpret and evaluate as members of society.
A) Culture
B) Social Class
C) Family
D) Personal influence
E) Situational influence

Question

Quizplus · Accepted Answer

Culture is the correct answer because it encompasses the values, ideas, artifacts, and symbols that are important in helping individuals communicate, interpret, and evaluate their roles and the behaviors of others within society. This plays a significant role in consumer behavior as it influences preferences, tastes, and purchasing habits.

____ Is Used in the Study of Consumer Behavior and Refers