Motivating consumers solely through price has several potential limitations.
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Q30: As motivational intensity increases, involvement becomes weaker.
Q31: Understanding consumer motivation is easy to do
Q32: Unconscious motivation is when people are unaware
Q33: A change in consumer motivation is always
Q34: Companies often try to motivate buying by
Q36: Most consumers who initially buy products with
Q37: The term "product premiums" refers to when
Q38: According to the value-discounting hypothesis, consumers discount
Q39: Loyalty programs try to motivate repeat buying
Q40: One of the most popular loyalty programs
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