Understanding consumer motivation is easy to do because the reasons for purchase behavior are always obvious.
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Q26: Benefit segmentation involves dividing consumers into different
Q27: How strongly consumers are motivated to satisfy
Q28: As need deprivation increases, need recognition becomes
Q29: Involvement represents the degree to which an
Q30: As motivational intensity increases, involvement becomes weaker.
Q32: Unconscious motivation is when people are unaware
Q33: A change in consumer motivation is always
Q34: Companies often try to motivate buying by
Q35: Motivating consumers solely through price has several
Q36: Most consumers who initially buy products with
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