____ refers to the detailed understanding and focus on customers' needs, lifestyles, and behaviors in an effort to create a deep cultural connection with customers.
A) Trickle-down theory
B) Customer intimacy
C) Reverse customer intimacy
D) Relationship marketing
E) Customer relationship management

Question

Quizplus · Accepted Answer

Customer intimacy involves a deep understanding and focus on the specific needs, lifestyles, and behaviors of customers, aiming to create a strong cultural connection with them. This approach is about tailoring business strategies to meet the unique demands of customers, thereby fostering loyalty and long-term relationships.

____ Refers to the Detailed Understanding and Focus on Customers