The characteristics of opinion leaders include:
A) being very involved with a product category.
B) being less socially compliant.
C) possessing greater self-confidence.
D) A and C
E) A, B, and C
Correct Answer:
Verified
Q73: People are more likely to conform to
Q74: Which of the following is not one
Q75: Which of the following represent dyadic exchanges?
A)
Q76: The informal transmission of ideas, comments, opinions,
Q77: Personal influence in the form of opinion
Q79: _ refers to individuals who are the
Q80: A _ is an individual who acts
Q81: _ refers to the detailed understanding and
Q82: _ refers to how well marketers facilitate
Q83: According to trickle-down theory:
A) children learn shopping
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