Question 1

The fastest user adoption of Facebook in the Arab World occurs in which of the following age segments?

Accepted Answer

C

Question 2

The small beach resort of Wadi Shab seeks tourists from other parts of the Arab world but has no name recognition in the region. What is one the first approaches it need to take to change this?

Accepted Answer

Brand awareness is the first step in making potential tourists aware of the existence of Wadi Shab as a destination, which is crucial for attracting visitors from other parts of the Arab world.

Question 3

Only five percent of all content online is Arabic, not offering Arabic consumers much choice.

Accepted Answer

Arabic is one of the top languages on the internet, and while it's true that the majority of online content is in English, the amount of Arabic content has been growing significantly. The exact percentage varies, but it's more than five percent, and Arabic speakers have access to a wide and expanding range of online content.

Question 4

People in the Arab world spend as much time watching the television as they do browsing the internet.

Accepted Answer

People in the Arab world spend more time watching television than browsing the internet.

Question 5

Some members of the target market for Wadi Shab have conviction but have not got around to visiting. What can a marketing team do to change this?

Accepted Answer

Offering coupons and discount offers for visits can directly incentivize those who already have the conviction to visit Wadi Shab but haven't acted on it yet, by providing a financial incentive or a special offer to encourage them to make their visit sooner rather than later.

Question 6

Al Jawhara chose famous movie stars Omar El Sharif and Yousra to advertise its porcelain. Both movie stars are icons for superior taste and elegance. Their unique style reflected the company's
________

Accepted Answer

Using famous movie stars like Omar El Sharif and Yousra, who are icons for superior taste and elegance, to advertise Al Jawhara's porcelain reflects the company's brand personality. This strategy aims to align the brand's image with the stars' unique style and elegance, enhancing the brand's personality in the eyes of consumers.

Question 7

In recent years the growth of nonpersonal channels has taken place through events and experiences. What are the reasons behind this growth?

Accepted Answer

The answer of In recent years the growth of nonpersonal...

Question 8

Ikea and Dary in Egypt are stores which are known as category killers, featuring a deep assortment of products in one category. These category killers are often ________.

Accepted Answer

The answer of Ikea and Dary in Egypt are stores...

Question 9

Retailers will always stock new products for free, as it shows they are willing to sell new things.

Accepted Answer

Retailers typically do not stock new products for free; they often require payment or agreements with suppliers to cover costs and ensure profitability.

Question 10

Sinbadmall.com was the first online shopping website in the Arab world. It can be described as:

Accepted Answer

Sinbadmall.com, being an online shopping website, operates as a nonstore based retailer since it does not have a physical retail location.

Question 11

Nayomi is an Arab world lingerie company. Its ________ are fashion-conscious Arab women.

Accepted Answer

The target market refers to the specific group of consumers a company aims to capture, in this case, fashion-conscious Arab women.

Question 12

It is important to mention that merchandise may vary by ________. What can be appealing to the tastes and preferences of consumers in Oman, for example, may not be appealing to Kuwaiti or Bahraini consumers.

Accepted Answer

Geographical market refers to the specific location or region where products are sold, and consumer preferences can vary significantly between different geographical areas.

Question 13

Whatever retailers do to enhance ________, they must keep women in mind. Although in some parts of the Arab world, women are not the main decision-makers in a household, the female role is increasing.

Accepted Answer

Customer equity refers to the total combined customer lifetime values of all the company's customers. Enhancing customer equity involves understanding and catering to the needs of key customer segments, such as women, whose influence is growing in decision-making.

Quiz 10: Designing, Managing Integrated Marketing Communications, Managing Retailing, Wholesaling, and Logistics