Which of the Following Is Not a Likely Financial Benefit

Which of the following is not a likely financial benefit of using social media?

A) increased buzz around a brand, product, or service online, potentially increasing sales across channels
B) improved search results from customer conversation about an organization, potentially driving more traffic to the company's Web site
C) more influence in offline referrals, leading to more deal closings
D) customers helping other customers online, reducing service costs