A trusted agent does all of the following except:
A) always prioritizes customer's interest-even if it means referring a competitor's product-because such a transaction builds trust
B) improves the customer's ability to make choices that best manage his life or business
C) is confident that knowledge of customer's needs and preferences will be monetized at a higher value in the long term than a product-based model
D) understands that customer information is a primary economic asset and will use that information to ensure maximum profitability for the company

Question

Quizplus · Accepted Answer

The role of a trusted agent is to prioritize the customer's interests, improve their decision-making, and value long-term relationships over immediate profit. Using customer information primarily for the company's maximum profitability, as stated in option D, contradicts the essence of being a trusted agent, which is centered on trust and customer benefit rather than exploiting information for maximal immediate profit.

A Trusted Agent Does All of the Following Except