When firms use other firms to perform tasks that could otherwise be done by the company itself, such as providing logistics or marketing research, they are demonstrating the importance of what part of the micro-environment?
A) The company
B) Intermediaries
C) Suppliers
D) Competitors

Question

Quizplus · Accepted Answer

Intermediaries are entities or services that act as a link between the company and its customers or facilitate various functions that could include logistics, marketing research, and more, which the company might outsource to focus on its core activities.

When Firms Use Other Firms to Perform Tasks That Could