Market share may be difficult to determine and may not be useful at all if what kind of competitors begin attracting customers?
A) Alpha competitors
B) Primary competitors
C) Secondary competitors
D) Unexpected competitors

Question

Quizplus · Accepted Answer

Unexpected competitors can provide the same benefit as a firm's product, but it might be an entirely different product, such as using videoconferencing instead of buying airline tickets.

Market Share May Be Difficult to Determine and May Not