Microsoft has decided to that behavioral segmentation makes the most sense. Which step of the segmentation process is next?
A) Narrow the market
B) Select general variable category(ies) for segmentation
C) Define the broad market
D) Choose specific segmentation variables within a selected category

Question

Quizplus · Accepted Answer

After deciding on a segmentation strategy like behavioral segmentation, the next step is to choose specific segmentation variables within the selected category to effectively target different customer segments based on their behaviors.

Microsoft Has Decided to That Behavioral Segmentation Makes the Most