In which step of the segmentation process would a SWOT analysis be most useful?
A) Define the broad market
B) Narrow the market
C) Select general variable category(ies) for segmentation
D) Choose specific segmentation variables within a selected category

Question

Quizplus · Accepted Answer

A SWOT analysis, which examines strengths, weaknesses, opportunities, and threats, is most useful in the step of narrowing the market. This analysis helps in understanding the internal and external factors that could affect the success of targeting a specific market segment, thus aiding in making informed decisions about which segments to pursue.

In Which Step of the Segmentation Process Would a SWOT