Rather than being part of the marketing mix, the ___________ is the target of marketing decisions, or the "target market" as described throughout the text.
A) price
B) customer
C) product
D) place

Question

Quizplus · Accepted Answer

The customer is the focus of marketing decisions, representing the "target market" that businesses aim to reach and serve with their marketing strategies.

Rather Than Being Part of the Marketing Mix, the ___________