Patrick was frustrated with trying to get the fifth P-Participation-right. He knew the traditional 4Ps were all well developed, so he decided to move ahead without nailing down the Participation aspect. Was this a good decision?
A) Yes. The 4 Ps have worked well for decades, and the fifth is still largely unproven.
B) No. Participation is the most important of the 5 Ps in today's marketing environment.
C) Yes. Starting without Participation settled doesn't mean it can't be done later. Speed-to-market is important.
D) No. All 5 Ps are interrelated, and problems with one indicate potential problems with the others.
Correct Answer:
Verified
Q16: Maya couldn't stop talking about her purchase
Q17: Why is experiential marketing becoming such a
Q18: The rise of experiential marketing and increased
Q19: Anthony and Brian both owned Harley Davidson
Q20: Why is it important for a marketer
Q22: Rather than being part of the marketing
Q23: How the product will be promoted and
Q24: While _ make product decisions, customers buy
Q25: Product decisions affect customer
A) loyalty.
B) benefits.
C) cost.
D)
Q26: In your own words, explain crowdsourcing.
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