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Patrick Was Frustrated with Trying to Get the Fifth P-Participation-Right

Question 21

Multiple Choice

Patrick was frustrated with trying to get the fifth P-Participation-right. He knew the traditional 4Ps were all well developed, so he decided to move ahead without nailing down the Participation aspect. Was this a good decision?


A) Yes. The 4 Ps have worked well for decades, and the fifth is still largely unproven.
B) No. Participation is the most important of the 5 Ps in today's marketing environment.
C) Yes. Starting without Participation settled doesn't mean it can't be done later. Speed-to-market is important.
D) No. All 5 Ps are interrelated, and problems with one indicate potential problems with the others.

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