What is one of the major benefits of direct response advertising?
A) It increases retailer involvement.
B) It helps reduce the possibility of channel conflict.
C) Results can be tracked to measure effectiveness.
D) It is the least expensive form of promotion.

Question

Quizplus · Accepted Answer

Direct response advertising allows advertisers to track responses and measure the effectiveness of their campaigns, enabling them to see how well their advertising is performing and make adjustments as needed.

What Is One of the Major Benefits of Direct Response