Advertising that stimulates primary demand when product categories are new
A) occurs early in the PLC.
B) has a goal of promoting the category versus the brand.
C) is called pioneering advertising.
D) All of these

Question

Quizplus · Accepted Answer

Advertising that stimulates primary demand when product categories are new occurs early in the Product Life Cycle (PLC), aims to promote the category as a whole rather than a specific brand, and is referred to as pioneering advertising.

Advertising That Stimulates Primary Demand When Product Categories Are New