Firms using a ____________offer standardized products and services in the countries in which they are active.
A) transnational strategy
B) global strategy
C) multichronic strategy
D) polychronic strategy
E) multiglobal strategy

Question

Quizplus · Accepted Answer

The global strategy involves offering standardized products and services in all the countries in which the firm is active. This strategy allows for economies of scale and reduces costs associated with product customization or adaptation to different markets.

Firms Using a ____________Offer Standardized Products and Services in the Countries