Firms that use a _______ tailor their products and services for various countries or regions of the world.
A) domestic variety strategy
B) multidomestic strategy
C) transnational strategy
D) international strategy
E) both C & D

Question

Quizplus · Accepted Answer

A multidomestic strategy involves tailoring products and services for various countries or regions of the world. Domestic variety strategies focus on serving the domestic market, while international and transnational strategies involve standardizing products for global markets. Choice E is incorrect because a transnational strategy involves a balance of both standardization and localization.

Firms That Use a _______ Tailor Their Products and Services