The macroenvironment of a firm includes
A) the company, its consumers, suppliers, distributors, and other facilitators of the marketing function, and competition
B) the socio-demographic and cultural environment, the economic and natural environment, the political environment, and the technological environment
C) all of a company's stakeholders, such as employees, customers, society, government officials, stockholders, and special interest groups
D) all of a company's external stakeholders such as suppliers, government agencies, special interest groups, and the local community

Question

Quizplus · Accepted Answer

The macroenvironment includes broad external factors like socio-demographic, cultural, economic, natural, political, and technological environments that affect a firm's operations.

The Macroenvironment of a Firm Includes