The microenvironment of a firm includes
A) the company, its consumers, suppliers, distributors, and other facilitators of the marketing function, and competition
B) the socio-demographic and cultural environment, the economic and natural environment, the political environment, and the technological environment
C) all of a company's stakeholders, such as employees, customers, society, government officials, stockholders, and special interest groups
D) all of a company's internal stakeholders such as employees, customers, and stockholders

Question

Quizplus · Accepted Answer

The microenvironment of a firm includes entities directly connected to the company such as its consumers, suppliers, distributors, and competitors, which are crucial for its marketing function.

The Microenvironment of a Firm Includes