Consumer acculturation refers to
A) adapting to a different culture
B) learning a new culture
C) contact with a new culture and the resulting change for consumers in terms of their approach to consumption in the new environment
D) the attainment of a terminal value through one or more instrumental values

Question

Quizplus · Accepted Answer

Consumer acculturation involves the changes and adaptations consumers make in their consumption behaviors and preferences when they come into contact with a new culture.

Consumer Acculturation Refers to