Segmenting a business market into segments such as the relationship-seeking segment and the price-sensitive segment entails using
A) demographic segmentation
B) geographic segmentation
C) behavioral segmentation
D) psychographic segmentation

Question

Quizplus · Accepted Answer

Behavioral segmentation involves dividing a market into segments based on consumer knowledge, attitudes, uses, or responses to a product, such as relationship-seeking or price-sensitive behaviors.

Segmenting a Business Market into Segments Such as the Relationship-Seeking