Because PRIZM and ACORN classification systems are based on a person's zip code, the first variable being used for segmenting the market is
A) demographic
B) geographic
C) behavioral
D) psychographic

Question

Quizplus · Accepted Answer

PRIZM and ACORN classification systems use geographic segmentation as they categorize consumers based on their zip code, which is a geographic variable.

Because PRIZM and ACORN Classification Systems Are Based on a Person's