Question 1

Match the definitions below with the type of wholesaler:
-Carries a limited line of fast-moving goods. They travel to a wholesaler's location, purchase merchandise, take physical possession of the goods, and carry them directly to a retailer.
A) general merchandise wholesaler
B) speciality wholesaler
C) franchise wholesaler
D) wholesale cooperative
E) rack jobber
F) cash-and-carry wholesaler
G) truck wholesaler
H) drop shippers

Accepted Answer

A cash-and-carry wholesaler carries a limited line of fast-moving goods. Customers travel to the wholesaler's location, purchase merchandise, take physical possession of the goods, and carry them directly to a retailer.

Question 2

Match the definitions below with the type of wholesaler:
-Take title to, but not possession of goods. They buy goods from suppliers and arrange to have them shipped directly to the customer.
A) general merchandise wholesaler
B) speciality wholesaler
C) franchise wholesaler
D) wholesale cooperative
E) rack jobber
F) cash-and-carry wholesaler
G) truck wholesaler
H) drop shippers

Accepted Answer

Drop shippers take title to goods but do not handle, stock, or deliver them. They arrange for the goods to be shipped directly from the supplier to the customer.

Question 3

Match the definitions below with the type of wholesaler:
-Carries a narrow product assortment, but offers great depth in the product lines carried.
A) general merchandise wholesaler
B) speciality wholesaler
C) franchise wholesaler
D) wholesale cooperative
E) rack jobber
F) cash-and-carry wholesaler
G) truck wholesaler
H) drop shippers

Accepted Answer

A specialty wholesaler carries a narrow product assortment but offers great depth in the product lines they carry, focusing on specific categories or niches.

Question 4

Match the definitions below with the type of wholesaler:
-Takes physical possession of goods and sells them from their truck on their regular sales routes.
A) general merchandise wholesaler
B) speciality wholesaler
C) franchise wholesaler
D) wholesale cooperative
E) rack jobber
F) cash-and-carry wholesaler
G) truck wholesaler
H) drop shippers

Accepted Answer

Truck wholesalers take physical possession of goods and sell them directly from their trucks on regular sales routes.

Question 5

Match the definitions below with the type of wholesaler:
-Independent intermediaries affiliated with a manufacturer or wholesaler through a franchise agreement.
A) general merchandise wholesaler
B) speciality wholesaler
C) franchise wholesaler
D) wholesale cooperative
E) rack jobber
F) cash-and-carry wholesaler
G) truck wholesaler
H) drop shippers

Accepted Answer

Franchise wholesalers are independent intermediaries that operate under a franchise agreement with a manufacturer or wholesaler, allowing them to distribute products while benefiting from the brand and support of the franchisor.

Question 6

Match the definitions below with the type of wholesaler:
-Manages store shelves carrying manufacturers' products, assembles the point-of-purchase displays, and determines product prices.
A) general merchandise wholesaler
B) speciality wholesaler
C) franchise wholesaler
D) wholesale cooperative
E) rack jobber
F) cash-and-carry wholesaler
G) truck wholesaler
H) drop shippers

Accepted Answer

Rack jobbers are wholesalers that manage inventory and merchandising for retailers by maintaining store shelves, setting up displays, and determining product pricing.

Question 7

Match the definitions below with the type of wholesaler:
-Carries a broad product assortment, but low depth in any one product line.
A) general merchandise wholesaler
B) speciality wholesaler
C) franchise wholesaler
D) wholesale cooperative
E) rack jobber
F) cash-and-carry wholesaler
G) truck wholesaler
H) drop shippers

Accepted Answer

A general merchandise wholesaler carries a wide range of products but does not specialize deeply in any particular product line, fitting the definition provided.

Question 8

Match the definitions below with the type of wholesaler:
-Voluntary chain of independent retailers who pool their resources and buying power and standardize their marketing practices in a contractual agreement.
A) general merchandise wholesaler
B) speciality wholesaler
C) franchise wholesaler
D) wholesale cooperative
E) rack jobber
F) cash-and-carry wholesaler
G) truck wholesaler
H) drop shippers

Accepted Answer

A wholesale cooperative is a voluntary chain of independent retailers who pool their resources and buying power and standardize their marketing practices in a contractual agreement.

Question 9

What is the difference between a direct channel of distribution and an indirect channel of distribution?

Accepted Answer

The answer of What is the difference between a direct...

Question 10

What is horizontal integration?

Accepted Answer

The answer of What is horizontal integration?...

Question 11

For each of the five major forms of transportation, discuss the flexibility in terms of area coverage, relative cost, and speed of delivery.

Accepted Answer

The answer of For each of the five major forms...

Question 12

Identify the various types of full-service wholesalers and limited-service wholesalers. What is the difference between the two types?

Accepted Answer

The answer of Identify the various types of full-service wholesalers...

Question 13

Define distribution and discuss the various channels and dimensions of distribution.

Accepted Answer

The answer of Define distribution and discuss the various channels...

Question 14

Discuss issues related to channel management such as channel organization, administration, and relationships.

Accepted Answer

The answer of Discuss issues related to channel management such...

Question 15

Identify and discuss the different functions involved in logistics.

Accepted Answer

The answer of Identify and discuss the different functions involved...

Question 16

Define wholesaling and discuss the different types of wholesalers.

Accepted Answer

The answer of Define wholesaling and discuss the different types...

Quiz 10: Distribution Strategies

Match the definitions below with the type of wholesaler: -Carries a limited line of fast-moving goods. They travel to a wholesaler's location, purchase merchandise, take physical possession of the goods, and carry them directly to a retailer.

Match the definitions below with the type of wholesaler: -Take title to, but not possession of goods. They buy goods from suppliers and arrange to have them shipped directly to the customer.

Match the definitions below with the type of wholesaler: -Carries a narrow product assortment, but offers great depth in the product lines carried.

Match the definitions below with the type of wholesaler: -Takes physical possession of goods and sells them from their truck on their regular sales routes.

Match the definitions below with the type of wholesaler: -Independent intermediaries affiliated with a manufacturer or wholesaler through a franchise agreement.

Match the definitions below with the type of wholesaler: -Manages store shelves carrying manufacturers' products, assembles the point-of-purchase displays, and determines product prices.

Match the definitions below with the type of wholesaler: -Carries a broad product assortment, but low depth in any one product line.

Match the definitions below with the type of wholesaler: -Voluntary chain of independent retailers who pool their resources and buying power and standardize their marketing practices in a contractual agreement.