Channel members can strengthen their position in the channel through _____ by acquiring or merging with intermediaries in the channel, such as a supplier or buyer.
A) dual channels of distribution
B) multichannel distribution
C) vertical integration
D) horizontal integration

Question

Quizplus · Accepted Answer

Vertical integration involves acquiring or merging with other members of the supply chain, such as suppliers or buyers, to strengthen one's position in the channel.

Channel Members Can Strengthen Their Position in the Channel Through