A(n) _____ distribution has as a goal a high control of the intermediaries handling the product and thus of the marketing strategy by limiting the number to only one or two per geographic area.
A) intensive
B) selective
C) exclusive
D) specialty

Question

Quizplus · Accepted Answer

An exclusive distribution strategy involves limiting the number of intermediaries to maintain high control over the marketing strategy and product handling, often to just one or two per geographic area.

A(n) _____ Distribution Has as a Goal a High Control