In terms of channel power, referent power is based on the close match in terms of values and objectives that members of the channel share.
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Q13: If a manufacturer sells its products directly
Q14: Vertical integration is the acquisition or merger
Q15: Horizontal integration is the acquisition or merger
Q16: Horizontal integration may trigger antitrust investigation and
Q17: In terms of channel power, legitimate power
Q19: In terms of channel power, expert power
Q20: In terms of channel power, referent power
Q21: In terms of channel power, coercive power
Q22: A pull strategy is a strategy whereby
Q23: A push strategy involves a focus on
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