In terms of channel power, legitimate power is based on an anticipation of special privileges, such as financial reward for a particular behavior.
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Q12: A channel of distribution consists of one
Q13: If a manufacturer sells its products directly
Q14: Vertical integration is the acquisition or merger
Q15: Horizontal integration is the acquisition or merger
Q16: Horizontal integration may trigger antitrust investigation and
Q18: In terms of channel power, referent power
Q19: In terms of channel power, expert power
Q20: In terms of channel power, referent power
Q21: In terms of channel power, coercive power
Q22: A pull strategy is a strategy whereby
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