In terms of channel organization and administration, a contractual channel arrangement is a contract between intermediaries that defines all the tasks that each channel member must perform with regard to production, delivery strategy and terms of sale, territorial rights, promotional support, the price policies of each intermediary, and contract length.

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A contractual channel arrangement is a contract between intermediaries that defines all the tasks that each channel member must perform with regard to production, delivery strategy and terms of sale, territorial rights, promotional support, the price policies of each intermediary, and contract length.

In Terms of Channel Organization and Administration, a Contractual Channel