A selective distribution is a strategy that has a goal of high control of the intermediaries handling the product, and thus of the marketing strategy, by limiting the number of distributors to just one or two per geographic area.

Question

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Firms using a selective distribution strategy have some control over the marketing strategy by limiting distribution to a select group of resellers in each area; at the same time, the company has a reasonable sales volume and profits.

A Selective Distribution Is a Strategy That Has a Goal