A skimming price strategy is most effective
A) in the early stages of the product life cycle
B) for products introduced during the maturity stage of the life cycle
C) in product categories where there is a high level of competition and brands are seen as virtually equal
D) when a company is using sales-based pricing objectives

Question

Quizplus · Accepted Answer

A skimming price strategy is most effective in the early stages of the product life cycle when competition is not extremely intense.

A Skimming Price Strategy Is Most Effective