The key to a direct marketing program is the
A) quality and type of appeal used in the direct mail piece
B) brand equity of the product being sold
C) quality of information within a firm's database
D) quality of product being offered
Correct Answer:
Verified
Q181: Developing a CRM program requires all of
Q182: Customer relationship management is based on the
Q183: The concept of "share of the customer"is
Q184: The promotion of a product from the
Q185: Typical direct marketing venues include all of
Q187: The most common form of direct marketing
Q188: Using the firm's database, a direct marketing
Q189: When it comes to reading direct mail
Q190: The two recent trends that have enhanced
Q191: Surveys indicate that _ percent of goods
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