Customer relationship management is based on the two tenets of
A) lifetime value of a customer and brand equity
B) brand equity and brand awareness
C) lifetime value of a customer and share of the customer
D) data mining and data warehousing
Correct Answer:
Verified
Q177: The process of analyzing customer data to
Q178: The most common use of data mining
Q179: Marketing programs developed through information gathered from
Q180: _ is a database application program that
Q181: Developing a CRM program requires all of
Q183: The concept of "share of the customer"is
Q184: The promotion of a product from the
Q185: Typical direct marketing venues include all of
Q186: The key to a direct marketing program
Q187: The most common form of direct marketing
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