In which of the following ways are product and customer structures similar?
A) They both increase companies' ability to leverage global scale economies.
B) They both increase the international orientation of all managers.
C) They both boost responsiveness to changing market conditions.
D) They both result in ambiguous lines of authority.

Question

Quizplus · Accepted Answer

Both product and customer structures allow companies to be more responsive to changing market conditions. A product structure is organized around specific products or product lines, and a customer structure is organized around specific customer groups or segments. In both cases, the focus is on meeting the unique needs and preferences of customers, which leads to greater responsiveness and agility in adapting to changing market conditions. The other options are incorrect: A is not necessarily true for both structures, B is not applicable to both structures, and D is not always the case for both structures.

In Which of the Following Ways Are Product and Customer