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Refer to the Scenario Above

Question 52

Multiple Choice

Refer to the scenario above.Which of the following best supports the firm's decision to use licensing as a strategy to enter the Chinese market?


A) Even though the company is experiencing profits, it cannot afford to take risks while investing in a foreign market.
B) Cocoabeans has little control over the sales of its products in the U.S. and is looking for the support of a local firm.
C) The firm has partnered with a local firm on mutually profitable terms.
D) Cocoabeans has purchased a local firm to market its product in China because it does not want to give full rights to anyone else.

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