This is a specific form of primary market research in which potential customers are asked to give some indication of their likelihood of purchasing a product.
A) Market testing
B) Rollout
C) Market survey
D) Naive extrapolation
E) Exponential smoothing

Question

Quizplus · Accepted Answer

Market survey is the correct answer because it involves gathering information directly from potential customers about their preferences and likelihood of purchasing a product, which is a form of primary market research.

This Is a Specific Form of Primary Market Research in Which