Consumers are MORE heavily involved in which of the following forecasting techniques?
A) Market testing
B) Sales force composite method
C) Jury of expert opinion approach
D) Delphi method
E) Naive extrapolation

Question

Quizplus · Accepted Answer

Market testing involves direct input from consumers as they are exposed to the product in a real or simulated market environment, allowing for their reactions and behaviors to be observed and analyzed. This technique relies heavily on consumer involvement, unlike the other methods listed, which primarily depend on expert opinions, sales force estimates, or statistical models.

Consumers Are MORE Heavily Involved in Which of the Following