Identify the INCORRECT statement about seeking growth by attracting competitor's customers.
A) It is difficult if switching costs are low
B) It may require costly sales promotion efforts
C) It may invite retaliation from larger competitors
D) It may require risky comparative advertising
E) It can incur the wrath of a competitor

Question

Quizplus · Accepted Answer

Switching costs being low would actually make it easier to attract a competitor's customers, not more difficult. Lower switching costs mean that customers can easily move from one product or service to another without incurring significant costs or inconveniences.

Identify the INCORRECT Statement About Seeking Growth by Attracting Competitor's