Which of the following approaches to increasing sales is MOST likely to be overlooked?
A) Increasing usage rate of existing customers
B) Entering new segments
C) Developing new products
D) Developing new markets
E) Reducing prices

Question

Quizplus · Accepted Answer

Increasing the usage rate of existing customers is often overlooked as companies frequently focus on acquiring new customers or developing new products and markets to increase sales, rather than maximizing the potential of their existing customer base.

Which of the Following Approaches to Increasing Sales Is MOST