As part of the process of creating a strategic plan, management will have to decide what is most important to them. Although industries may vary, the general components of a strategic plan have the same general structure. Which of the following best represents the vision component for a coffee shop?
A) To create a welcoming and inviting environment where patrons spend their time working and connecting
B) To provide a well-balanced work environment for baristas
C) To serve the best coffee at the best price with friendly staff
D) To work with local vendors and provide a way to locally source all products

Question

Quizplus · Accepted Answer

This question requires knowledge of what vision as part of the strategic planning process means. Choice C is correct in that it identifies a vision for a coffee shop rather than a mission which is what the other choices would represent. A vision is a narrative of something an organization would like to achieve in the future.

As Part of the Process of Creating a Strategic Plan