Question 1

Political, economic, sociocultural, technological and legal factors are all a part of an organisation's _______________ environment?

Accepted Answer

describe the marketing environment and the purpose of environmental analysis. In addition to their own internal environment, organisations operate within a macro environment (comprising broader forces such as social values and laws), and a micro environment (comprising the various players in the industry such as suppliers and competitors). Macro environmental factors include political forces, economic forces, sociocultural forces, technological forces, environmental and legal forces. This macro environmental framework has been called the PESTEL (for political, economic, sociocultural, technological, environmental and legal) framework.

Question 2

Brands like HelloFresh are

Accepted Answer

describe the marketing environment and the purpose of environmental analysis. Brands deliver added convenience as demand for convenience options is growing due to changes in female roles, time pressure and rising consumer incomes, coupled with a decline in kitchen knowledge. Other influences include changes in the industry and desire for seasonal produce, healthy food choices and no-fuss options.

Question 3

Customers are a part of an organisation's _____________environment.

Accepted Answer

describe the marketing environment and the purpose of environmental analysis. The micro environment comprises the forces and factors at play inside the industry in which the marketer operates. Micro environmental factors affect all parties in the industry, including suppliers, distributors, customers and competitors.

Question 4

The process of breaking the marketing environment into smaller parts in order to gain a better understanding of it is known as:

Accepted Answer

describe the marketing environment and the purpose of environmental analysis. Environmental analysis is an analytical approach that involves breaking the marketing environment into smaller parts to better understand it.

Question 5

Cartwrights Law Firm spends time analysing the political, economic, sociocultural, technological, environmental and legal factors which are affecting their organisation. These factors form the _______________ environment?

Accepted Answer

describe the marketing environment and the purpose of environmental analysis. In addition to their own internal environment, organisations operate within a macro environment (comprising broader forces such as social values and laws), and a micro environment (comprising the various players in the industry such as suppliers and competitors). Macro environmental factors include political forces, economic forces, sociocultural forces, technological forces and legal forces. This macro environmental framework has been called the PESTEL (for political, economic, sociocultural, technological, environmental and legal) framework.

Question 6

BHP has an internal initiative, whereby all employees can submit their ideas for change within the organisation. This initiative focuses on improvement for:

Accepted Answer

describe the marketing environment and the purpose of environmental analysis.

Question 7

You decide to do a situational analysis, investigating all the internal and external forces that affect your ability as a marketer to create, communicate, deliver and exchange offerings of value. Which environment are you analysing?

Accepted Answer

describe the marketing environment and the purpose of environmental analysis. The marketing environment refers to all of the internal and external forces that affect a marketer's ability to create, communicate, deliver and exchange offerings of value. The factors and forces within the marketing environment can be classified as belonging to the internal environment, the micro environment, and the macro environment.

Question 8

What do marketers seek to do in their environment?

Accepted Answer

describe the marketing environment and the purpose of environmental analysis. Marketers seek to monitor, understand, respond to, and influence their environment.

Question 9

At Coca Cola, the marketing department regularly conducts analysis that involves breaking the marketing environment down into smaller parts in order to better understand it. This is an example of:

Accepted Answer

describe the marketing environment and the purpose of environmental analysis. Environmental analysis is an analytical approach that involves breaking the marketing environment into smaller parts to better understand it.

Question 10

Which of the following statements is correct?

Accepted Answer

explain the factors at work in the organisation's internal environment. The internal environment is directly controllable by the organisation. Typically marketers seek to minimise weaknesses and maximise strengths.

Question 11

Choose the best answer from the options below to complete the following sentence. An organisation chart can be a useful tool to help analyse an organisation's:

Accepted Answer

explain the factors at work in the organisation's internal environment. An organisation chart can be a useful tool to help analyse an organisation's internal environment.

Question 12

An organisation that cuts its marketing budget during an economic downturn could be more likely to view marketing as:

Accepted Answer

explain the factors at work in the organisation's internal environment. In general, during economic downturns, organisations tend to make drastic cuts to marketing budgets. Marketing is viewed by many organisations largely as a cost, rather than as an investment.

Question 13

An organisation that outsources functions that can be done more efficiently by specialist external providers is shifting those functions from:

Accepted Answer

explain the factors at work in the organisation's internal environment. Organisations often outsource functions and roles if they can be done more efficiently by specialist external providers. This represents a shift of the function from the internal environment to the micro environment and thus reduces the level of control.

Question 14

Which of the following is not a part of an organisation's external environment?

Accepted Answer

explain the factors at work in the organisation's internal environment. The external environment is concerned with things that are outside of the organisation. The external environment encompasses the people and the processes that the organisation cannot directly control.

Question 15

Qantas understands that while creating, communicating, delivering and exchanging offerings of value, as an organisation they can only control their:

Accepted Answer

explain the factors at work in the organisation's internal environment. The organisation can directly control its internal environment.

Question 16

Primary produces such as wheat farmers, construct dams in an attempt to influence their businesses:

Accepted Answer

explain the factors at work in the organisation's internal environment. The external environment is concerned with things that are outside of the organisation. Farmers can only decide when to plant their seeds and plan when they will harvest. They cannot directly control environmental factors such as floods and droughts. The external environment encompasses the people and the processes that that the organisation cannot directly control. They can only seek to influence the external environment.

Question 17

The external environment includes:

Accepted Answer

explain the factors at work in the organisation's internal environment. The external environment includes the micro environment and the macro environment.

Question 18

The external environment encompasses:

Accepted Answer

explain the factors at work in the organisation's internal environment. The external environment encompasses the people and processes that the organisation cannot directly control. Marketers can only seek to influence the external environment.

Question 19

A level of competition characterised by consumers often having limited financial resources and therefore having to make choices about which products to consume and which to forgo, can be best described as:

Accepted Answer

understand the importance of the different micro-environmental factors. Table 2.2 - Total budget competition: Consumers have limited financial resources and therefore must make choices about which products to consume and which to forgo. In this sense, organisations are competing against all alternative ways the consumer can engage in an exchange of value.

Question 20

Which of the following would not be a part of an organisation's micro-environment?

Accepted Answer

understand the importance of the different micro-environmental factors. The micro-environment consists of customers, clients, partners and competitors.

Quiz 2: The Marketing Environment and Market Analysis