A target marketing strategy in which all marketing efforts are focused on meeting a wide range of needs within a particular market segment is called:
A) product specialisation.
B) product-market specialisation.
C) market specialisation.
D) market-product specialisation.

Question

Quizplus · Accepted Answer

understand the target marketing concept. Market specialisation is a specialised approach to target marketing in which all efforts are concentrated on meeting a wide range of needs within a single market segment.

A Target Marketing Strategy in Which All Marketing Efforts Are