In order to evaluate how well objectives have been achieved, a marketing organisation must use:
A) measures.
B) methods.
C) metrics.
D) monitors.

Question

Quizplus · Accepted Answer

explain the role of marketing metrics and the ongoing evaluation of marketing performance in the marketing cycle. In order to evaluate how well objectives have been achieved, a marketing organisation must use metrics. Marketing metrics are the various measures that marketers use to understand how their marketing program has performed.

In Order to Evaluate How Well Objectives Have Been Achieved