A market comprised of a lot of small niche groups of customers, each with very specific needs, can best be described as a ____________ market.
A) segmented
B) saturated
C) fragmented
D) target
E) None of the options listed.

Question

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describe how to manage the implementation of a marketing strategy. Market fragmentation occurs when the market increasingly comprises smaller niches with specific needs. For example, between the few mobile phone companies offering services, there are thousands of plans to choose from, each trying to provide an ideal combination of price and services for a small number of potential customers.

A Market Comprised of a Lot of Small Niche Groups