If a small company has limited financial resources it is most likely to use
A) its own sales force.
B) direct marketing.
C) computer networks.
D) marketing intermediaries.
Correct Answer:
Verified
Q37: In the consumer goods industry the typical
Q38: When products are produced by a large
Q39: Direct marketing, wholesalers, and agents are different
Q40: When choosing a distribution channel, which of
Q41: Most industrial products are sold through
A) direct
Q43: Marketing intermediaries may be reluctant to sell
Q44: Entrepreneurs may find it difficult to secure
Q45: Entrepreneurs may find it difficult to secure
Q46: When retailers charge a fee for carrying
Q47: A slotting fee is a fee
A) charged
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